MINI knows where they rank. Do you?
We audit your social media performance against 30–50 real competitors, using direct API data from TikTok, Meta, and Google. Then we tell you exactly what to do. And we do it.
Partner:
$2T
The feed is now a checkout.
Social commerce reached $2 trillion in 2025 and is growing to $8.5 trillion by 2030. Brands that treat social as a media channel are losing revenue to brands that treat it as a sales channel.
Research & Markets / Grand View Research, 2024
41%
Social is where they search.
41% of Gen Z search social first · ahead of Google at 32%. Social is not just entertainment. It is where discovery happens, decisions get made, and purchases follow.
Sprout Social Q2 2025 Pulse Survey
30–50
Your competitors are already measured.
Pulse Intelligence benchmarks 30 to 50 competitors in every major consumer category. That data exists right now. The only question is whether your team sees it before theirs does.
Pulse Intelligence
global brands
Audit. Playbook.
Execute. Repeat.
We measure where you stand.
Pulse Intelligence benchmarks your social performance across 5 dimensions against 30 to 50 real competitors. Not estimates. Direct API data from TikTok, Meta, and Google. You see exactly where you are winning and where you are losing.
We prescribe what to do.
The audit produces a prioritised action plan — which services, in which order, with which targets. Not guesswork. A blueprint built on your competitive position, your category, and what is actually working for the brands ahead of you.
We run it at scale.
125 people across 11 offices execute the playbook — brand social, influencer marketing, community, paid social, and social commerce. One strategy, every market. Then we re-audit and adjust.
Everything social.
Nothing else.
(01) Brand Social
Content, strategy, and channel management that builds a brand people follow by choice.
(02) Influencer Marketing
Creator programmes that drive trust, reach, and measurable commercial return across markets.
(03) Community Management
Always-on engagement that turns followers into advocates and audiences into customers.
(04) Paid Social
Precision paid strategy benchmarked and attributed to revenue, not vanity metrics.
(05) Social Commerce
From discovery to purchase inside the feed. TikTok Shop, Instagram, live commerce.
3.2B
Apple
Views across EMEA and China. 5+ years. 8+ countries.
12:1
MAC Cosmetics
Creator ROI. 7.2% engagement. #1 global beauty ranking.
14:1
MCM
ROAS. 250K TikTok followers. 1,405 purchases in 12 months.
650+
MINI
Campaigns. 7 years. 20+ markets. +23.3% electric vehicle growth.
Proof,
not promises.
14:1
MAC Cosmetics
ROAS. Built from zero to 250K followers and 1,405 purchases in 12 months.
650+
MINI · BMW Group
Campaigns across 20+ markets over 7 years. +23.3% electric vehicle growth.
62
Nestlé · Global Strategy
Countries. One strategy. 6+ years of global brand social management at scale.
3.2B
Apple · EMEA and China
Views. 5+ years. 8+ countries across the world's most competitive social markets.
MAC Cosmetics · Estée Lauder Companies
#1 global beauty brand.
12:1 creator ROI.
We rebuilt MAC's influencer programme from celebrity-led to community-native across global markets. The result: the #1 beauty brand on social, measured by Pulse Intelligence against every competitor in the category.
12:1
Creator ROI
#1
Global beauty ranking
What clients say.
“Teams are a joy to work with. Nothing is ever too much and we really appreciate that.”
“I especially appreciate the consistently friendly, pleasant, and professional way everyone interacts.”
“Pulse Advertising is very fast at brand strategy and influencer marketing, always exceeding our expectations.”
“Thanks to Pulse and the awesome creators, we were able to convey these values in a playful and approachable way that resonates with Gen Z.”
Vice President, MAC Cosmetics
“The Pulse Advertising team demonstrates impressive competence and reliability throughout the entire process.”
“Very friendly and responsive, high level of expertise and high quality of strategy development.”
125+
People globally
12
Years in market
11
Offices worldwide
0
Outside investors